Founded in 2012 by legendary producer Michael "Don Jazzy" Ajereh following the dissolution of the iconic Mo' Hits Records, Mavin Records has evolved into one of the most influential and successful independent record labels on the African continent.
Global Expansion and Strategic Partnership: Mavin achieved a major milestone through a majority investment deal with Universal Music Group (UMG), designed to accelerate the label's international reach while maintaining its creative autonomy and localized management under Don Jazzy and COO Tega Oghenejobo.
A Star-Studded Roster & Hitmakers: Mavin has consistently served as an incubator for Africa’s biggest musical exports. Over the years, it has launched or housed superstar acts such as Tiwa Savage, Reekado Banks, Korede Bello, and global sensations like Rema (whose multi-platinum hit "Calm Down" with Selena Gomez shattered streaming records worldwide) and Ayra Starr.
Comprehensive Talent Development: Beyond standard record releases, Mavin operates like a full-scale creative academy. Through initiatives like the Mavin Artist Academy and executive leadership programs, the label heavily invests in nurturing young vocalists, performance artists, producers, and business professionals to shape the future of the African music ecosystem.
